The Journal

Notes on building what’s next.

Field notes from the studio — on building with AI, growing brands online, and why the people who direct the tools, not fear them, are the ones who win. Written from Los Angeles.

FeaturedSeptember 20, 2026

AIWeb DevelopmentSEOBrand Growth

How I Used AI to Rebuild a Brand — and Doubled Its Sales

I wasn’t a developer. I wasn’t an SEO specialist. What I had was a goal and the willingness to direct a tool most people are still afraid of. Here’s what happened.

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